XPO Brands appoints ex-Channel 5 Shopper Marketing’s Gary Head in creative director role

Following significant new business wins, shopper marketing and brand experience agency XPO Brands has appointed Gary Head as its new creative director.

Head previously led Channel 5 Shopper Marketing’s creative studio and joins XPO Brands following the company’s recent account service team expansion.

Since its launch just 18 months ago, XPO BRANDS has built an industry reputation for uniting retailers, brands and shoppers in a variety of successful campaigns. Most recently, the company added Kimberley-Clark to its client list that also includes Woolworths, Lenovo, CAPI Sparkling & Hansells Food Group.

Says Sally Tobin, managing director XPO Brands: “Gary brings a wealth of conceptual, artistic and creative experience to the agency. His deep understanding of shopper strategy strengthens our offer even further and having worked with him in previous roles, we’re thrilled to welcome his proven expertise to the XPO team.”