Australia dominates both Creative Effectiveness and Integrated categories at Spikes Asia Awards
Australia has dominated the Creative Effectiveness and Integrated categories at Spikes Asia. In Creative Effectiveness Australia has snared 5 out of only 11 entries that made the cut and in Integrated Australia has scored 4 out of a total 9 entries making the cut.
Scoring one entry apiece in the Creative Effectiveness category is Leo Burnett Melbourne for the Seek Volunteer campaign; McCann Melbourne for Metro Trains Melbourne ‘Dumb Ways To Die – The Game’; Iris Worldwide Sydney for Christchurch and Canterbury Tourism ‘Christchurch Reimagined’; Havas Worldwide Australia and One Green Bean for Virgin Mobile ‘How Doug Pitt Helped Virgin Mobile Punch Above Its Weight’ and Clemenger BBDO, Melbourne for Carlton & United Breweries ‘Reinventing a Once Loved Aussie Icon’.
In the Integrated category DDB Melbourne leads the Australian agency pack scoring two finalists; one for PZ Cussons ‘Radiant Return’ and one for RSL Australia ‘Minute of Silence’. McCann Melbourne has scored one finalist for Macquarie Dictionary ‘Phubbing’ and Leo Burnett Sydney has scored one finalist for Samsung ‘S-Drive’.
VIEW THE CREATIVE EFFECTIVENESS SHORTLIST – Creative Effectiveness Shortlist.xls
VIEW THE INTEGRATED SHORTLIST – Integrated Shortlist.xls
2 Comments
I seriously question the effectiveness of dumb ways to die – campaign or phone app or soft toy. There is no denying that creatively it is great, but has it honestly made such a huge dent in railway death statistics that it can be considered ‘effective’? I will watch the slick case study with great interest.
Dumb ways is kinda okay but seriously get over it. it’s a nice animated spot that win a fuck load of awards that no one outside our industry know or give a fuck about.
It’s greatest achievement was how much it was picked up on youtube, but I’m pretty sure none of that made anyone think any differently about safety around trains.