Australia dominates Direct category at Spikes Asia with 20 out of 65 entries that made the cut

September 25 2014, 12:13 pm | BY Lynchy | No Comments

Crashed Car Showroom Outside 2.jpgAustralia has dominated the Direct category at Spikes Asia, nabbing 20 out the 65 entries that made the cut.

DDB Group Melbourne leads the Aussie pack with four finalists, three for RSL ‘Minute of Silence’ and one for PZ Cussons ‘Radiant Return’.

Several agencies scored two finalists: Bashful Sydney for Kao Australia ‘KMS Shags’; Leo Burnett Melbourne for Honda H2O; Whybin\TBWA Melbourne for ANZ ‘GAYTMs’; Leo Burnett Sydney for Samsung S_Drive; and CHE Proximity Melbourne for Foxtel ‘Alert Shirt’; and Whybin\TBWA Sydney for NRMA ‘Crashed Showroom’ as well as Christchurch & Canterbury Tourism ‘Repaired with Gold’.

The following agencies scored one finalist apiece: Saatchi & Saatchi Sydney for OPSM ‘Penny the Pirate’; GPY&R Melbourne for Defence Force Recruiting ‘Emergency’; Clemenger BBDO Melbourne for Tourism Victoria ‘Remote Control Tourist’; and Clemenger BBDO Sydney for Foxtel ‘Zombie Followers’.

VIEW THE SHORTLIST: Direct Shortlist.xls