OZ scores three of ten campaigns shortlisted in inaugural Innovation category at Spikes Asia

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Thumbnail image for Screen Shot 2014-03-25 at 10.00.16 am.jpgThumbnail image for Clever Buoy Pic.jpgThumbnail image for Promo and activation B02.jpgThe Spikes Asia Innovation jury has released the 10 finalists shortlisted in this newly introduced category. Each of the shortlisted entrants will present live to the jury at the Festival.

Australia has three finalists: Optus “Clever Bouy” (M&C Saatchi Sydney), Samsung “Safe Driving Program” (Leo Burnett Sydney) and RAC “Attention Powered Car” (Finch Sydney via JWT Perth/Sydney).

The Philippines has two  finalists: The highly awarded Smart “TXTBKS” and City of Las Pinas “Pocket Fire Extinguisher” – both from DDB/DM9 JaymeSyfu.

Japan also has two finalists – both from Dentsu Tokyo: Honda “Sound of Honda/Ayrton Senna 1989” and Sony “Vision Shift System”.

China India and South Korea all have one finalist each: Coca Cola “2nd Life Caps” from Ogilvy Beijing, Castrol Activ/Bangalore Traffic Police “The Good Roads” via Ogilvy Bangalore, and Samsung “Power Sleep” from Cheil Worldwide Seoul.

Live judging takes place in Singapore on Wednesday 24 September and is open to all Spikes Asia delegates, who will be able to witness this final judging process.