Austrians pick up on Arnie’s down under campaign for realestate.com.au via BWM
September 1 2014, 4:42 pm | | 2 Comments
It hasn’t taken long for the Austrians to pick up on BWM’s realestate.com.au campaign starring their very own Arnold Schwarzenegger.
CB is not too sure what Austrian readers of Kronen Zeitung think of the campaign but guess they are as mildly amused by it as us Aussies.
2 Comments
Some find it funny, most don’t. But they tolerate it because he’s a genuine celebrity in Austria and apparently brings in more tourist revenue than any of their ad campaigns.
The drawn out PR for this whole campaign has been pretty excruciating.