CB Exclusive: Victoria Racing Club appoints Grey Melbourne as its new advertising agency partner

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hero1_vic-racing_151112.jpgCB Exclusive: Following a heavily contested tender process, Grey Melbourne has won the Victoria Racing Club’s (VRC) Advertising Services Contract from long-serving incumbent, Advertising Associates.

 

Says Amanda Chase, EGM Marketing, Victoria Racing Club: “The VRC is excited to join forces with Grey and congratulate them on their successful tender. We look forward to a partnership based on innovation and creativity to further enhance the Club’s brands and our leading position within the racing and events industries.”

Says Michael Knox, managing partner/executive creative director, Grey Melbourne: “We are thrilled to be working with the VRC and to be given the opportunity to create campaigns that drive attendance at their race days.”

Grey has also recently landed the Volvo Australia account, projects with the Victorian Health Promotion Foundation (VicHealth) and the Emerson Group, as well as retaining the

Victorian WorkCover Authority business.