Clemenger Sydney lures ex-Google’s Brendan ‘Bob’ Forster for head of creative technology role

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bforster[1].jpgClemenger BBDO Sydney chief executive Andy Pontin today announced that Googler Brendan ‘Bob’ Forster would be joining the agency as head of creative technology.

 

Says Pontin: “Bob has an intimate knowledge of digital platforms, unrivalled relationships and a gigantic creative mind. We’re delighted to be welcoming Bob to the agency side of things. We have been one of the most digitally awarded agencies in Australia over the last year, and we look forward to turbo-charging that success with Bob.”

Forster has worked for Google for 8 years, most recently as creative agency specialist and will cross the floor from tech company to creative agency in October.

Says Paul Nagy, executive creative director at Clemenger BBDO Sydney: “I can’t wait for Google Bob to join. In fact, we’ll keep calling him Google Bob. He’ll be riding shotgun with both the creative directors and the digital production department to make sure that technology is baked into the heart of what we do.”

 

Says Forster: “Over the past few years I’ve been lucky enough to work with many agencies and their clients as they respond to the evolving complexity and fragmentation of their marketing and communications. Now is an exciting time to explore the opportunities that technology can bring to great creative concepts. Clemenger BBDO Sydney’s ambition, culture and focus on digital will give me the opportunity to learn from some of the best and I’m excited for what the future holds.”