Coke Zero sets it off with the return of the ‘Just Add Zero’ campaign + new television commercial
Giving Australians a chance to ‘get more’, the Coke Zero ‘Just Add Zero’ campaign has returned with a new TVC that’s sure to heat up TV screens across Australia.
‘Just Add Zero’ turned the idea that zero means nothing on its head and that adding Coke Zero gives you more.
The new TVC is an evolution of the Australian original ‘Just Add Zero’ creative idea – which suggests that ‘0’ acts as a multiplier when added to situations. Nima Nourizadeh, (director of the movie “Project X”), brings ‘Just Add Zero’ to life, coupled with DJ and producer ‘Diplo’ coming to the table with a remixed version of the original launch track ‘Set it off’.
The Coke Zero campaign is running for five weeks wrapping up in September, with a $2.2 million investment across TV, out-of home proximity media, and digital. A massive outdoor campaign will be rolled out. An evolution of the original creative, OOH will carry an updated tag line “Got a thirst for more”.
Says Antoinette Tyrrell, marketing manager Coca-Cola South Pacific: “As the temperature warms up and Aussies countdown to the hottest time of the year, ‘Just Add Zero’ demonstrates how Coke Zero adds more to your day.
“The return of ‘Just Add Zero’ provides us with great opportunity to drive trial and awareness of Coke Zero and keep the brand at the top of the consideration list for Aussie beverage consumers.”
To celebrate the culmination of an epic Footy season, Coke Zero has also launched themed AFL and NRL 24 pack for fans to enjoy while they cheer on their favourite team through finals season.
Just Add Zero’ has been instrumental in driving strong growth for the brand across the past 7 months with a 7%* growth in sales value in grocery for the brand.
*Sales Value Source: Aztec Scan Grocery MAT 27/7/14 YTD
5 Comments
ironic that a spot about adding Zero to make your day better is so insipid in its storytelling. classic case of holding up a mirror to the target audience and hoping to connect..fail
Who made this? Same crew that made the worst beer ad ever?
Eeeeeeh…. quickly forgettable.
Actually its crap.
Coke ad’s used to be so cool. What ever happened to coke? Lawyer, suit’s and research groups must have killed off all the brave people.
Am i taking crazy pills or have they released this exact same ad via press release 3 times since the launch in Jan just cause they’ve done a few edits?
Nope. This ad was made in Jan -> https://www.youtube.com/watch?v=Lm4oiLzJs2g
My thinking. Coke Zero are pissed no one has picked up on the gang bang analogy at the end nor created the PR uproar they expected for a little bit of earned media that they can value in the millions.
This is older than me.