Fairfax Media unveils new campaign and website via Apparent to its showcase digital ad solutions

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CreativeSpace-PR_image7.jpgFairfax Media today announced the launch of a new website and trade marketing campaign via Apparent, to showcase its digital advertising solutions across its mobile, tablet and desktop platforms.

 

The campaign concept ‘Give your creativity the space it needs’ has been used to highlight the vast range of digital advertising opportunities offered by Fairfax Media on brands such as The Sydney Morning Herald, The Age, Daily Life and Good Food.

CreativeSpace-PR_image3.jpgThe four week campaign will run across trade and social media channels to promote Fairfax Media’s new website, creative.adcentre.com.au.

 

Says Tereza Alexandratos, digital ad development director, Fairfax Media: “The ‘Creative Space’ site is a great way for us to educate and inspire our advertisers by sharing examples of our standard, rich media and custom solutions.”

CreativeSpace-Website Screen Shoot.jpgFeaturing a creative gallery, the site allows advertisers to browse digital display and content ad solutions, view videos or scroll through images of the individual ad units, access ad specs or request more information.

 

A video showcase has also been produced to display examples of the visually engaging campaigns that have run across Fairfax Media’s digital platforms, using standard, rich media and custom ad solutions. 

 

In addition to trade media sites, the campaign will also appear across social media channels, with targeted Facebook page posts and promoted Tweets on Twitter. It will be promoted on Fairfax Media’s LinkedIn page (Fairfax Media LinkedIn) and the Fairfax Digital Innovation Services (DIS) YouTube channel (Fairfax DIS YouTube Channel).

 

Says Alexandratos: “Almost eight million Australians access Fairfax Media content digitally each month on web, tablet or mobile.* This new site allows us to demonstrate to our advertisers, through examples of our work, that the opportunities to engage with our audiences in unique and interesting ways are endless.”

Campaign + Website: Apparent

Producer: Ben Morrow

Creative: Josh Evans

Motion Graphics: Andy Miller

Marketing: Fairfax Media’s Trade Marketing team

Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July 2014, people 14+ only.