Five finalists announced in the NGEN Award category for the 2014 Media Federation Awards

Screen Shot 2014-09-15 at 9.45.29 am.jpgThe Media Federation Awards has selected five finalists for a chance to win the NGEN category award in this year's awards program.

As the social partner for NGEN, UN LTD aligned the NGEN category to one of its charities - Batyr. Entrants were asked to respond to a brief around the charity that believes in the power of positive stories to change lives. Batyr's vision is of an Australia where young people engage in positive conversations about mental health and are empowered to seek out help when needed. Batyr's mission is to engage, educate and empower young people to speak out about mental health issues. To foster an environment where seeking help and talking about mental health is not only accepted but encouraged and supported.
All entry fees for the NGEN category will be donated to Batyr after the Awards.

Says Sophie Madden, MFA CEO: "The standard of entries was outstanding and a great demonstration of the amazing talent in our industry and their ability to tackle business problems. Congratulations to all the finalists."

The NGEN category finalists are:
    • Theresa Lord & Edward Weston, M2M, Taking the Elephant out of the Room
    • John Dawson & Mark Golafshan, Mindshare, The Missing Slice
    • Jack Smyth & Millie Di Maio, Slingshot, Batyr: Listen Before You Speak
    • Christopher Colter & Dhini Devendran, UM, #BehindtheMask
    • Molly Blacker & Mattie Mould, UM, Invisible Advocates

The judging panel included senior representatives of the MFA Awards Steering Committee and representatives from both Batyr and UN LTD.

The winners of the 16th annual MFA Awards will be announced at an awards presentation in Sydney on 23rd October at White Bay Cruise Terminal.

To purchase tickets to the event visit and follow the prompts. Alternatively contact Hadas at Two de Force at

The 2014 MFA Awards sponsors are:
Grand Prix -RED
Major Sponsors - AANA, Advertising Standards Bureau, Emma powered by IPSOS, Multi Channel Network, Nine Entertainment Co, Outdoor Media Association, Oztam and SBS Media
Distinguished Sponsors - ARN, Fairfax Media, Google, Lion, Media I, Magazine Publishers of Australia, News Corp Australia, Nielsen Media, SMI, Val Morgan and Uber
Media Partner - AdNews

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