Industry SuperFunds targets big banks in a new campaign created by The Shannon Company
Industry SuperFunds has launched a new campaign via The Shannon Company which targets big banks.
The new campaign comes in the wake of investigations into financial advice provided by a number of big banks and associated entities, and record bank profits.
The campaign focuses on the many ways average consumers contribute to bank profits and highlights the current drive by big banks to spread their reach even further into our financial affairs through our superannuation savings.
The 45 and 30 second TVCs, directed by Paola Morabito of Exit Films, are supported by online, outdoor and press components.
The campaign encourages super savers to look through the bank’s appeals and to “Keep your super in good hands”, by sticking with an industry superannuation fund.
The new chapter in ISA’s protection of super savings follows the highly successful ‘Compare the Pair’ campaigns, which over more than a decade have highlighted the benefits of industry superannuation funds over retail funds, like those run by the big banks. The most recent ‘Compare the Pair’ campaign was launched earlier this year and drew the ire of the Big Banks by putting the spotlight on the outperformance of the average industry fund over the average retail fund, during the past decade.
2 Comments
Well, that’s super ordinary.
Not only super ordinary, super confusing. For the first couple of viewings on TV I thought the cash was going to handed over to the applicant. And I’ve got an IQ of 140.