Jalna launches new TV campaign for its pot-set pure yoghurt and fruit range via In our time
September 22 2014, 12:42 pm | | 28 Comments
Jalna has developed a new campaign for its new pot-set fruit yoghurts via agency In our time.
The campaign has a TVC backed up by online and magazines. The campaign was developed by Grant Booker from In our time.
Creative: Grant Booker, Jeff Booth
Agency: In our time
Planner: Geoff Wilson/ Chrissie Blackburn
Production: Cain and Able
Producer: Amanda Cain
Music: Johnny Green
Sound Engineer: Tone
Sound Studio: Rumble
Online: Colin Brennan
Pack Design: Jeff Thornton
Production: Toybox NZ
VFX AND Design: Toybox NZ
Director: Tony Drayton
Producer: Nanette Miles
VFX supervisor: Leoni Willis
CG supervisor: Lernie Ang
Colourist: Andrew Brown
Editor: Phillipe Lods
DOP: Aaron Morton
28 Comments
is this a wind up or an ad from 1985? seriously, must be a joke. surely a planner of chrissie blackburn’s calibre isn’t behind this???
Really nice spot guys, really hard category but this is great. It’ll work it’s butt off.
It’s very very very sweet.
This is food porn. You want to eat the screen.
Beautiful ad. Can’t wait to try it.
Jeff and Grant together again doing what they do best for the very best (and best spelled) yoghourt in the ‘fridge
Has all the ingredients for a good TVC but missing an idea.
Hot spot… Great work all 🙂
Hot spot… Great work all 🙂
Well done Booker and Geoff.
Nice. It Works!
I would run out and get a pot-set pure yoghurt.
What’s not to like?
These ads have consistently sold a “purity” message.
If my supermarket doesn’t have any Jalna, I’ll buy it somewhere else.
Good one Booker.
Very tasty.
What the fuck is this shit
Christ an ad that simply highlights the product.. Beautifully shot with not a hipster in sight.You might well ask where’s the flat grade? The off-the-wall humour? Obviously with a fucking good yoghout they didn’t have to go there.
All the posts about how amazing and stunning this ad is would be true if we all jumped in a time machine and went back in time to the 80’s.
That reminds me, who loved that ad for Colgate with Mrs Marsh in it? or the one with that old professor that does some weird ass science experiment to help sell Cadbury chocolate.
Those were the days…
This is the biggest pile of dogs balls I have ever seen in my life.
I love all the comments above from people that clearly worked on the project, saying how marvellous it is. C’mon guys, we can see through that shit a mile off.
So the girl in the blindfold is the client.
The other two are the creative team.
And on the spoon? That would be shit.
There is bsolutely no idea in this at all. Blind tasting in the food category is as old as the hills, there’s even a Special K ad on air now using the same idea. Agree with ‘Are you kidding’ all of the previous comments are just the perpetrators patting themselves on the back.
“If my supermarket doesn’t have Jalna, i’ll get it somewhere else.”
Hahahahahahaha.
I HATE THIS AD!! AS A CONSUMER THIS AD MAKES ME CRINGE EVERYTIME IT COMES ON TV. BLAHH VOMIT VOMIT I FEEL WEIRD WHEN IT COMES ON. THERES SOME SERIOUS SEXUAL TENSION IN IT THAT IS JUST YUCKKKKK
I find this ad uncomfortable and weird – if the kid wasn’t there and it was shown after 9pm at night, but the woman appears to be having/faking an orgasm (yoghurt orgasm!?), in front of her child. Wrong!!!
from the ‘kid’ in the ad – (i’m now 16) i def agree with this lol
Ugh I agree with the above, the weird orgasm face at the end, the dad’s creepy sex face as he spoons her some fruit, all with their kid sitting next to them watching.. blaaarghhh. It makes me so cringy every time it comes on TV (which seems to be all the time).
As soon as I saw this ad I googled ‘jalna ad weird’. This is really uncomfortable for me to watch. I’m sorry but purity + blindfold + weird gasp at the end is a really cringey combination. I probably won’t be buying the sex yoghurt. Turned me right off.
is that a spoonful of jizz? seriously this ad is the most uncomfortable shit on tv right now get it off.
Seriously? Not since the red rooster ad where white sauce spurted across a table and a closeup of it on teens mouth has an ad made me ill. Its psuedo pedo like. The weirdo male with creepy face…blindfolds…little girl he shushes…bizarre moan…yuck. an. The tagline ‘little pot of purity’ ewwww
I wouldnt even want to get near any guy who dug ad. Its off the yoghurt list permanently.
This AD is disgusting . Get it off tv ! Too sexual and weird with the kid in there as well! Yuck yuck. She opens her mouth at the end like she’s going to give that guy a blow job / orgasm. So weird with that poor child I’m there. Please stop showing this AD I hate it . That woman’s face is bloody annoying !