Jeep jumps on Richmond Tigers bandwagon in new print execution via cummins&partners
September 5 2014, 11:27 am | | 8 Comments
After sitting third from the bottom in round 14, the Richmond Tigers won nine games on the trot to secure themselves a place in the AFL finals. Meeting top of the table Sydney Swans in last week’s do-or-die match, the Tigers stunned the AFL world by knocking them off and sneaking into the finals at eighth position.
As the Tigers major sponsor, Jeep decided this needed celebrating. This full-page execution via cummins&partners ran in yesterday’s Herald Sun and The Age, cleverly utilising a quote from Tiger’s coach Damien Hardwick during his post-match press conference and tapping into Jeep’s Don’t Hold Back brand platform.
8 Comments
CP used to be good. What happened? Heads lodged in places they shouldn’t be?
Laaaaaame. Does anyone under 40 even know that reference?
But go the TIGERS and win the finals.
Love that team and know you can do it.
And good on jeep for sponsoring such an awesome team.
You just need an agency that equals.
Nice. Go tiges
Dude, CP have never been great.
A great new business record maybe, but where is the work? Nothing that any of us would want in our books has ever emerged.
More of the same from the kings of the lame
Never buy a jeep. And never choose to kick into the wind after winning the toss.
The ad above? 😀