Le Coq Sportif promotes its Eclat sneaker with new social ‘Solemate Experience’ via Lavender
Celebrating the latest instalment of the iconic Eclat sneaker (originally released in 1985), Le Coq Sportif has created a sneaker-based social experiment via Lavender entitled “The Solemate Experience” as an antidote to the “soullessness” of modern internet dating.
The tongue in cheek campaign sees pairs of Le Coq Sportif Facebook fans invited into a store to claim a “prize”, unaware they will be part of a social experiment to connect them face to face with a potential “date”.
Pairs of the new Le Coq Sportif Eclat sneakers were fitted with a vibrating technology, which was undetectable until worn close to their match. The in-shoe technology meant unsuspecting punters were reintroduced to the “tingle” in their toes that you only get from coming face to face with a new love interest.
Client: Le Coq Sportif Australia
Agency: Lavender
7 Comments
Great stuff. Made me smile. 🙂
Women can finally find their perfect Le Coq.
This is just so horrible. The bullshit insights about people not connecting. The awkward buzzing shoes. The yammering voiceover. The late-to-the-party use of wearable tech. Make it stop. Please God, make it stop.
Cool, light-hearted fun, but would have been more interesting if the scale of the project was bigger. Or if you could buy the shoes with the tech!
agree with Yuk. Feels too forced. Just not exciting at all. as an idea, or an idea for shoes as well.
Lavender is spreading the love one more time. Nice work for a challenger brand.
Perfect example of a recycled idea from the art directors filing shelf. The insight isn’t an insight that applies to this category, it’s utter tripe.