Multicultural Marketing Awards opens noms for this year’s best campaigns; noms close Oct 10

The prestigious Australian Multicultural Marketing Awards (AMMA) has launched today, with nominations opening to recognise the top marketing campaigns from marketers, advertisers and agencies that speak to all Australians.

Marking 25 years of success profiling Australia’s cultural diversity, the awards will be announced at a Gala Presentation at Sydney Opera House in November. Nominations close on 10 October 2014.

Past recipients include the NRMA, Coles, Woolworths, Qantas, Western Union, the AFL and Cisco Computer Systems.

The Awards started in NSW, where today approximately 50 percent of residents are born or have one parent born overseas. The AMMA have become a national awards program and this year will include, for the first time, the SBS People’s Choice Award.

Says the Hon. Victor Dominello MP, the NSW minister for citizenship and communities, who launched the Awards at NSW Parliament House today: “Over time both businesses and government agencies have come to understand the importance of targeting their marketing to meet the needs of our multicultural communities.”

Community relations commission for a Multicultural NSW (Multicultural NSW), CEO Hakan Harman said the calibre of the Awards showed serious marketers were delivering campaigns that considered and reflected the diversity of the entire Australian community. With consumers having an estimated $80 billion dollars to spend, targeting this market is something businesses can’t afford to ignore.

Award categories for 2014 include – Big Business, Small Business, Business Innovation, Arts and Culture, Communities, Youth, Communication, Public Sector and Education.

The Awards are supported by Strategic Partners SBS, Sydney Opera House and the Sofitel Wentworth Sydney.

For further information and nominations please visit AMMA.