National Home Doctor Service hires cummins&partners as full service agency

National Home Doctor Service, Australia’s largest network of doctors providing in-home afterhours health care, has chosen full services agency cummins&partners to work with them to grow its business across Australia.

National Home Doctor Service (www.homedoctor.com.au) was established in 2013, and is expanding across Australia. cummins&partners will be assisting with brand development, strategic and creative services, as well as media planning and buying.

Says Ben Keneally, CEO of National Home Doctor Service: “We want to change people’s behaviour, and encourage them to have a doctor visit them in their home when they are sick rather than going to a hospital emergency room, or waiting in an after hours clinic.  We want to create a new social norm and believe that cummins&partners are the agency that can help make this happen quickly.  Further, we were attracted to the agency as they will develop creative work and plan and buy all media – it makes things much simpler and more efficient.”

Says Adam Ferrier, CSO at cummins&partners: “We are pleased to be working with National Home Doctor Service.  All marketing is in some way about creating a behavioural change – and it’s a pleasure to be encouraging people to return to the past and feel comfortable asking a doctor to visit them at home after hours.  Further, National Home Doctor Service is adding to our clients headquartered in Sydney and we look forward to working closely with them to build their business.”

The appointment starts immediately.