CB Exclusive: One extreme athlete takes on five epic adventures in one hour in latest 5X1NZ web film for Tourism NZ via Whybin\TBWA, Sydney

CB Exclusive – One extreme athlete. One hour. Five epic adventures.

The latest web film – shot in one take – just released for Tourism New Zealand in partnership with STA Travel via Whybin\TBWA, Sydney.

The best bit for extreme consumers is that the whole 5X1 package can be bought – the only exception being the replacement of the helicopter with a plane.

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To demonstrate the new experience, Whybin\TBWA Sydney and Eleven PR worked with film director Justin McMillan and extreme athlete Chuck Berry to film a non-stop action sequence, during which Chuck completed all five sports within a single hour.

Says Kevin Bowler, Tourism New Zealand: “Last year we had over 500,000 young travellers to New Zealand.  People come here because they know they’ll have a life experience worth remembering and because there’s so much to do in such a small space that their trips will be packed full of memories. The 5X1NZ is just one more thing to add to people’s bucket list of things to do whilst they’re here.”

Says Adam Lee, group head, Whybin\TBWA Sydney: “The 5x1NZ is a great concept for two reasons; it makes people wonder and talk about what it must be like to do all five sports in a single day and it demonstrates how many amazing things you can do in New Zealand in such a small area.  The film isn’t just sharable, it’s motivating too.”

#5X1NZ

Executive Creative Directors: Matty Burton & Dave Bowman

Production company: Heckler