Online store OO.com.au launches ‘Shamelessly Good Value’ campaign via The Ideas Hatchery

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00-Shamlessly.jpgOnline department store OO.com.au has launched its new ‘Shamelessly Good Value’ campaign via The Ideas Hatchery, Sydney signaling the next evolution of one of Australia’s most established online retailers.

The TVC will run for 10 weeks and will appear on metro free-to-air, as well as on digital media. The 30-second ad is supported by a 15 second execution and will run in the lead-up to the busy Christmas shopping season.

Geoff Adams, OO buying manager said the launch of the TVC would help the retailer reposition its brand from being an online discount department store into Australia’s favourite home and lifestyle department store: “The campaign launch coincides with the release of our new furniture and lifestyle range, which is featured in the advertisement.

“The Shamelessly Good Value tagline is a little quirky and unexpected, which pays homage to our brand personality and also speaks to the great savings and quality you get when you shop at OO,” he said.

Creative Agency: The Ideas Hatchery

Creative Director: Simon Druery

Production Company: Louder Than Words

Director: Nick Pollack

Producer: Carol Pirutti

Music: Jonny Higgins

Stylist: Natalie Nader

Digital Marketing Manager: Rie Kubo

Marketing Manager: Tanna Halder