QLD Government launches awareness campaign around new Bushfire Survival Plan via MediaCom
A joint campaign has been created to keep Queenslander families in high-risk areas safe during this coming bushfire season
In partnership with Queensland Government, MediaCom’s specialist division, MediaCom Beyond Advertising (MBA), has created a campaign that encourages people and families living in high-risk areas of Queensland to plan and prepare for bushfire season.
The campaign identified 100,000 properties at very high or high risk of bushfires – MBA then created and placed targeted and instructive information about how to prepare and what people need to do if they receive a warning.
Jack Dempsey, minister for police, fire and emergency services said the Rural Fire Service Queensland had used sophisticated mapping technology to identify the properties.
Says Dempsey: “We want all Queensland families to remain safe this bushfire season and our mapping technology has allowed us to directly target properties at risk.”
Having created a campaign based on the premise ‘understanding is surviving’, MBA in conjunction with Queensland Government, will educate families online by defining the three levels of bushfire warning; Advice, Watch & Act, and Emergency Warning.
This life saving campaign will ensure that Queenslanders are familiar with the official Bushfire Warnings System and have a completed Bushfire Survival Plan to action via radio announcements, online and social media advertising, an infographic film which details what the warnings mean as well as a dedicated website.
Recognised and respected by the industry’s best, this campaign sees MBA continue on the path of behaviour change with Queensland Government having successfully launched a campaign, ‘End HIV’ which helped change attitudes towards HIV earlier this year.
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“…Recognised and respected by the industry’s best, this campaign sees MBA continue on the path of behaviour change with Queensland Government having successfully launched a campaign, ‘End HIV’ which helped change attitudes towards HIV earlier this year…”
God bless. I think my little creative agency that came up with the idea of E.N.D.H.I.V. the messaging strategy, creative, digital, production and a few other things in answer to our clients brief and then briefed Mediacom would dispute that little para. Credit where credit is due.