Seafolly + Panama team up to launch music video for Summer 2014 collection via The Monkeys
To launch its Summer 2014 collection, Seafolly approached creative agency The Monkeys. The result is a brand story that will live on beyond a single media budget or fashion season.
The Monkeys’ idea for a music video collaboration brought together Future Classic band Panama and Sia ‘Chandelier’ director Daniel Askill and the result is a mesmerising ode to the beauty of an Australian summer.
The story follows a group of girls living in the Northern Hemisphere who are suddenly drawn into the water, where they make a magical underwater migration back to a secluded Australian beach.
Says Justin Drape, creative director on the project and co-founder of The Monkeys: “We’ve worked with the team at Future Classic before so we were fortunate to hear a demo of Panama’s new song, ‘Stay Forever’, and we thought it was perfect for Seafolly.
“Then Daniel (Askill) took the idea, narrative and style of the story to another level. We wanted to create something that was completely different to what the brand had done before and I think this music video will appeal to audiences in markets beyond Australia.”
Says Nathan McLay, founder of Future Classic: “We’re always open to collaboration opportunities that create visibility for our artists in a credible context. This was a pleasure to work on.”
‘Stay Forever’ is now available on iTunes. The release of the single follows Panama’s debut Northern Hemisphere tour through America and Europe.
Client: Seafolly
CEO: Anthony Halas
General Manager Marketing: Kerri Chow
Head Designer/ Creative Director: Genelle Walkom
Agency: The Monkeys
Creative Director/ Co Founder: Justin Drape
Copywriter : Henry Kember
Art Director : Barbara Humphries
Head of Production : Thea Carone
Planning Director: Group Content Director : Lisa Aitken
Content Director : Gini Sinclair
Production: Collider
Director: Daniel Askill
Executive Producer: Rachael Ford Davies
Producer: Julianne Shelton
DOP: Stefan Duscio
Post Production: Method Studios
Senior Editor: Mark Bennett
Colourist: Andrew Clarkson
Creative Director: Richard Swan
Lead Flame Artist / VFX Supervisor: David Edwards
Flame Artists: Julian Ford, Richard Lambert, Chris Betteridge, Lee Sandiford
Assistant Compositor: Todd Caporn, Daniel Benjamin
EP: Celia Nicholas
Producer: Nicky Marshall, Katrina Morelli
Sound Design: Song Zu
Sound Designer: Simon Kane
Producer: Larissa Coupe
Music: Future Classic
Artist: Panama
Artist Management: Nathan McLay & Chad Gillard
Sound Engineer: Eric J Dubowsky
Licensing: Jarrod Bird
Music Publicity: Gareth Watkins
8 Comments
Wow! That’s like watching a dream on screen.
Bloody good gig, hats off
I love this. So sexy.
I want to slip into my bikini now…
Amazing. So beautiful.
But not a Seafolly.
This is just more tired ‘let’s dress a film clip’ fashion dribble.
Come on guys!
Saw this was pick of the day here:
http://creativity-online.com/work/seafolly–panama-stay-forever/37318
The intended audience will love it. Classy work Monkeys.
Someone has seen Top Of The Lake!
This is just so beautiful to watch. It also introduced me to Panama. Well done, Monkeys and all involved!