Taxibox gives Australians some space in the latest television commercial via Siam Studios
The innovative and quickly expanding company Taxibox has teamed up with Siam Studios to create a new TV campaign that gives Australians more space.
Siam Studios’ creative director Nick Crewdson knew he wanted to do something fun – not only to suit the wicked sense of humor of Taxibox managing director, Ben Cohn, but to give the Taxibox brand a unique voice.
The first ad in the campaign makes a gentle jab at overly dramatic commercials that lay it on too thick, with a bait-and-switch gag that suddenly goes from tissue-grabbing serious to technicolor silliness. This campaign, like the Taxibox brand itself, doesn’t take itself too seriously.
The new Taxibox campaign launches this spring. A series of ongoing executions are in the pipeline, designed to become more outlandish and silly with each one.
5 Comments
I’d think this was an April fools joke…if it was April .
What the hell is going on adland?
A bait-and-switch gag that suddenly goes from tissue-grabbing shit to technicolor shit. Script, acting, music all terrible.
hahaha i thought it was fun and silly 🙂
Haha the comments on campaign brief are always so negative. You’d think we were all jaded and bitter! I actually think it’s kinda cute. Not a bad go for a startup.
It’s not fun and silly. It’s not cute. There are no bitter or jaded people here.
Just professionals pointing out that this is is bad commercial.
Especially for a startup. Direction, music, editing, acting and script.
If people in this business think it’s cute and effective….well, the future of our industry is worse off than I thought.