This year's AdStars award judges select their favourite work from the Festival judging

Rice Code.jpgVolvo_Splits.jpgCampaign Brief has already covered off the major winners from this year's AdStars International Advertising Festival, held last week in Busan in South Korea. As with any awards judging there is often discussion, sometimes heated, on the results. This year saw intense discussion over one of the main Grand Prix awards, with a tie of 13 judges each for Honda's "Sound of Honda" and "Epic Split" for Volvo Trucks. Following AdStars, Campaign Brief contacted all the judges for their views on the best work they saw - naturally, the big winners at AdStars feature prominently.




Eric Schoeffler.gifEric Schoeffler
Chief Creative Officer
DDB Group Germany


Overall best work at AdStars: Amongst many great ideas I saw at this year's AdStars, the three Grand Prix really stood out. The Sound of Honda is a milestone in modern storytelling. Human Traffic Signs shines through it´s brilliant simplicity and Volvo Trucks for sure is a turning point in B2B Advertising. All fresh, highly creative and unique ideas. And all perfectly crafted. These three Grand Prix are surely highlights of 2014´s worldwide advertising and they are true 2014 AdStars.

The best from your own jury: The two pieces that stuck in my mind were both design pieces and proof that the product can always be a beautiful canvas for your message. Campbell's "Cans Of Positivity" and Colgate's "Turning Packaging Into Education" are not only exceptionally well crafted, they trigger emotions and show that a brand experience can be easily extended when you have the ability to question the ordinary.

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