Tomwaterhouse.com launches its new ‘This is Betting Now’ campaign via Fenton Stephens
Tom Waterhouse has launched a new campaign that captures the raw excitement and passion of the Spring Racing Carnival via Fenton Stephens.
To keen punters, the spot proposes that if punters are going to have a bet this Spring they’d be best placed having that bet with the guy who shares their passion for racing, Tom Waterhouse.
The campaign reflects an evolution in the brand look and feel, and features a brand 45, 30, 15 as well as retail offers. There are further promotional elements of the campaign set to be released strategically in the coming weeks, which are sure to take the category by storm.
This new campaign from Tom Waterhouse.com, ‘This is betting now’, launches this week and will be seen through coverage of AFL and NRL as both codes get to the business end of the season.
Client : Tom Waterhouse.com
Head of Brand & Acquisition : Warren Hebard
Creative Agency : Fenton Stephens
Creative Director : Alex Fenton
Creative Team : Alex Fenton, Cam Trollope, Andy Walsh.
Head of Strategy : Simon Antonis
Agency Producer : Lisa Ramsey
Head of Account Management : Amy Stephens
Account Manager : Temi Lasade-Anderson
Production Company : The Sweet Shop
Director : Mark Albiston
Producer : Tony Whyman
Executive Producer : Edward Pontifex
Managing Director: Wilf Sweetland
DOP : John Toon
Post: Method Studios Melbourne
Editor : Mark Albiston
Music : Warren Maxwell
Sound : Rodney Lowe – Production Alley
10 Comments
How could any agency actually accept money from this parasitic industry?
Does this industry have any conscience?
I have been close up to the destruction and despair that The betting agencies cause.
It is immeasurably sad.
Just by the way.
Can we stop calling it the gaming industry and re insert the B and L they so insidiously removed-it is gamBLing.
Powerpoint and stock footage. Wallpaper.
The people I know who gamble don’t look like this.
The people I know who gamble don’t look like this.
Lose better.
I can sympathise with the first commentator.It is a lonely road to nowhere.
A place that in no way resembles that shown in this commercial.
C’mon guys, lets be realistic for a second.
No matter what your thoughts are on the quality of the ad, you’ve gotta admit that money makes the world go round. If it didn’t you’d be sacrificing your BMW for a 1996 Ford Lazer and giving your money to World Vision.
Plus, if this agency didn’t do the work, there would be plenty in line behind them waiting to do it.
Why not have a go at Clems for promoting alcohol consumption?
Hello Mrs Silence.The fact that there would be agencies behind them while true ,is just sad.And the Clems alcohol comment is just fatuous.I am not a killjoy but really unless you have seen just how horrible the consequences of gambling are you will understandably have a cavalier ‘money makes the world go round ‘attitude.
Nice work Cam!
@Mrsilencedogood,
Can’t tell if you’re being satirical
With your comments about BMW etc. I hope so, because if not, you’re. A sad wanker.
Truth is, this gambling stuff ha invaded sports media and a normalising what used to be a marginalised vice. I have teenage kids and I don’t want them to gamble. It’s not a disease like lung cancer, but it is a social disease that can wreck whole families. It’s the industry that’s largely responsible for the suicide fences being put up on the Westgare bridge. As an adman with integrity I could no more work on a bookie account than I could work on cigarettes.our industry doing it’s worst- promoting stuff with no view of the social consequences. Lung cancer, anorexia, gambling- thanks adland.