Transplant Australia promotes Transplant Games and organ donation in latest campaign via H&T
H&T Melbourne has helped Transplant Australia in launching the 2014 Transplant Games. And in particular creating awareness for people to discover, decide and discuss organ tissue donation through a national TV campaign.
‘Just a single organ and tissue donor has the power to change the lives of up to ten people’ was the powerful insight used to create the symbolic commercial. Actual donor recipients helped in the making of the TVC which features a lantern journey, symbolising the gift to life.
Transplant Australia works in the area of advocacy, awareness and support to increase the rate of organ and tissue donation and to improve the community’s understanding of transplantation.
“We were thrilled with all the work H&T have done for the Transplant Games this year – there is no way we could have achieved what we have without their support. They have also developed one of the most beautiful and memorable TVCs we have ever had”, says Chris Thomas, CEO of Transplant Australia. “Thanks to everyone involved who donated their time and talent for such a worthy cause.”
Creative Directors: Jason Kilgour, David Bacon
Art Director: Bonnie Bender
Account Management: Dianne Gill, Andrew Gill
Agency Producer: Sue Seldon
Director: Brett Ludeman
Producer: Jeremy Flynn
Production Company: Exit Films
Post: Pixel Kitchen
Sound: Paul Ruske (Final Sound)