Woolworths Limited appoints Match Media as secondary media buying agency for Masters

Woolworths Limited (Woolworths) has appointed Match Media (Match) as its secondary agency, responsible for Masters Home Improvement’s (Masters) media requirements.

Match will provide strategy, planning and media buying services for Masters.

Says John Preston, founder & CEO of Match Media: “This is a wonderful opportunity for Match and we look forward to working with the Masters team.”

Says Luke Dunkerley, acting head of marketing, Masters: “Masters is a business with a huge appetite for growth in an exciting marketplace.

“We believe Match shares our competitive spirit and will make an excellent partner as we offer more and more Australian home improvers a fresh new alternative.”

Match will work with Carat Australia, which was appointed Woolworths’ lead media agency in August of this year following an extensive tender process.