You can’t rewind regret in the latest web commercial for Intel via The Royals
September 17 2014, 10:10 am | | 17 Comments
Intel has launched a new web spot titled ‘You Can’t Rewind Regret’ via The Royals.
The spot was produced by Guilty.
Agency: The Royals
Creative Director: Nick Cummins
Director: Dan Beaumont
Senior Creative: Gareth Sweet
Senior Creative: Mikey Tucker
Agency Producer: Robert Stock
Production Company: GUILTY
Director/DoP: Christopher Tovo
Producer: Tom Davies
Executive Producer: Jason Byrne
Post Production: Manimal Post
Editor: Ryan Brett
Audio: Gas
17 Comments
The guy is walking forwards as everything goes backwards?
Doesn’t make a whole lot of sense but hey what do I know.
This is a solid piece. Well done to The Royals.
This stinks of spec.
Really?
I’m sure there were some internal chuckles about that inclusion. Embarrassing.
i think its awesome
it makes total sense.
good job !
bit weak really. could have been fun, but in this category needed to be shorter and sharper and genuinely funny. which it isn’t.
Why does the category need to be genuinely funny? I’d genuinely like to know, as would anyone working on Apple, Samsung, LG, Sony or Microsoft. Those clients don’t think the category is funny. And neither do consumers. It’s not beer or skittles.
Just the 10+ years after Coldplay’s The Scientist vid.
Why does it need to be funny?
looks great, well done
I like this. But I love Tovo. Nice stuff all involved. Well polished and very pretty.
Also good work mikey
https://www.youtube.com/watch?v=FSeJrBPfyP0&list=PL586F2B7408F7F3FA
Go Mikey!
Mikey’s hot and so is this spot. Top stuff, Tovo and team.
hottest man in advertising, well done!
Great work, fools!