Bestads Six of the Best reviewed by Olivier Apers, creative director, BETC, Paris

Olivier Apers Picture 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Apers, creative director at BETC, Paris.

The film, which surprised, stunned and amused me the most was Weekday X RFSU Be Carefree, not Careless. Encouraging the use of condoms isn't the easiest subject to deal with and a lot has already been done. But, by going with an approach that's both shocking and touching Weekday + RFSU pulls it off brilliantly. The film is well-crafted and has an excellent tag line. READ MORE...

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