Cadbury brings joy to Sydney with Halloween activation for Favourites via Saatchis Sydney

S111550-3D.jpgCadbury will celebrate Halloween in style this Friday (31st October) with an activation which will turn one Sydney home into a trick or treater's paradise. Putting its popular boxed chocolate brand Favourites at the heart of the activation, Cadbury will turn one residential home in Randwick into Sydney's ultimate Halloween hotspot.
 
Cadbury will supply 4000 boxes of Favourites to distribute to local families who visit the house on the evening, making the most of a key occasion where families come together.

Says Paul Chatfield, category head of chocolate, Mondelez International: "Halloween is one of the most joyful times of the year when everyone is looking for a treat! This activation provides us with the opportunity to celebrate what Favourites is all about, bringing joy to a whole neighbourhood and the chance to share a box of chocolates with all of the family."

More information about the event can be found on the Cadbury Dairy Milk Facebook page.

Creative: Saatchi & Saatchi Sydney
PR: Red Agency 

1 Comments

Hee Hyuk said:

"Says Paul Chatfield, category head of chocolate, Mondelez International:", wish I had a head of chocolate.

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