Convenience is king for customers in SipnSave’s latest campaign via kwp! Advertising, Adelaide
With over 100 bottleshops across South Australia, SipnSave is the clear industry leader in terms of number of retail liquor outlets. With so many outlets, convenience is king for customers. This is highlighted in a new TVC campaign created by kwp! Advertising Adelaide.
Says Corey Swaffer, senior writer, kwp!: “We wanted to express this brand proposition in a fun and compelling way that’s in tune with a new generation of package liquor customers.”
Says Mike Shelley, general manager, SipnSave: “It’s a fresh new approach for us that taps into current consumer behaviors and media trends and presents us as a brand that’s relevant to a contemporary audience.”
The campaign is now running on free to air television, catch-up TV and YouTube pre-rolls.
Agency: kwp! Advertising
Creative Director: James Rickard
Creative Team: Corey Swaffer, Amy Weston
Media Team: Lucy McFarlane, Nick Ryder
Account Team: Gill Phillips, John Baker, David O’loughlin
Agency Production Team: Micky Grant, Ann Romeo, Hayley Johnson
Finished Artist: Nigel Wapper
Production Company: Kojo
Editor: Richard Coburn
Sound & Music: Justin Astbury, Justin Pounsett
Client Team: Mike Shelley, Tony Munn
3 Comments
Not even close!
No cigar.
Snooze fest… can never complete with DM