Fairfax Media launches ‘The Eclipse’ mobile ad unit on Weatherzone in partnership with Telfast

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Weatherzone Eclipse Image.jpgIn an Australian first, Fairfax Media has today launched a new mobile ad unit that will take over the entire background of the Weatherzone app, delivering a relevant and dynamic brand experience for its launch advertising partner, Telfast.

“The Eclipse” mobile ad unit utilises a ‘Pollen Index’ to deliver ads promoting Telfast hayfever products to Weatherzone app users, on high to extreme pollen days.

Says Todd Baker, head of product, Weatherzone: “The Eclipse is a non-invasive ad unit that sits behind the app’s content, adding to the user experience with relevant information based on the conditions.”

The Telfast branded background is a clickable static image that directs users to places where they can buy Telfast hayfever products.

Says Stewart Heys, Fairfax Media Mobile commercial manager: “This ad unit combines a huge screen real estate, with the ability to target the weather conditions and location data on our Weatherzone product.

“The Eclipse is another example of our commitment to delivering unique advertising solutions that engage consumers on mobile devices.”