Finalists revealed for 2014 ADMA-Telstra Young Marketer and Young Creative of the Year comps

October 15 2014, 10:19 am | BY Ricki Green | No Comments

ADMA YMYC finalists.jpgThe Association for Data-driven Marketing and Advertising (ADMA) and Telstra have announced the finalists of the 2014 ADMA Young Creative and Young Marketer of the Year competitions (YMOTY/YCOTY).

The announcement took place at an NSW ADMA 30Below event last night at Sydney’s CBD Hotel. The competitions are sponsored by Telstra.

Young Marketer of the Year is judged based on career achievements to date and Young Creative of the Year entrants are called upon to develop an integrated campaign concept for 2015 that showcases their creative abilities. Young Marketer is judged by branch committees and ADMA board members while Young Creative is judged by eight of the country’s top agency creatives in Sydney and Melbourne.

 

The ADMA Young Creative of the Year finalists are:

·      Tara Mckenty, creative director, Google APAC, for ‘Make your own luck’

·      Sal Cavallaro, art director, 303Lowe Sydney, for ‘An Eye into NY’

·      Brendan Graham, copywriter and strategist, Soap Creative, for ‘Under 30 invite’

·      Scott Nolan, senior art director, Drifter, for ‘Flirt with your future’

·      Elliott White, junior copywriter, JWT, for ‘Launch brand you.’

The ADMA Young Marketer of the Year finalists are:

·      Sue Kim, product marketing specialist, Adobe

·      Richard Schmid, advertising manager, Dick Smith

·      Lucas Black-Dendle, strategic planner, Whybin\TBWA Group Sydney

·      Allister Hercus, social media strategist, MEC

·      Penny Richardson, head of customer marketing, Foxtel.

Says Jodie Sangster, CEO, ADMA: “Australia has incredible young marketing, advertising and creative talent, and ADMA believes strongly in supporting their efforts on the national stage. These competitions honour young individuals who have already made significant contributions to their fields and have demonstrated leadership ability or exceptional creativity at a young age.”

Says Nicholas Adams, director of CRM, loyalty and digital marketing, Telstra: “Telstra is delighted to continue sponsoring the ADMA Young Marketer and Young Creative competitions. We are proud to be in partnership with ADMA to support and nurture the marketing, advertising and creative stars of tomorrow.”

For their prize, ADMA will fly the winner of each competition to New York City in 2015 to meet with senior staff at leading brands like Google and to visit top agencies including R/GA, OgilvyOne Worldwide and Anomaly.

 

The overall winners will be announced on Thursday, 30 October at ADMA’s Australian Creativity and Effectiveness Awards (AC&E Awards) at The Star, Pyrmont. The winning creative campaign will be rolled out nationally as a call to entry for the 2015 ADMA Young Marketer and Young Creative competitions.

 

Tickets are available to the AC&E Awards at http://www.acandeawards.com/gala-dinner-2/.

The ADMA Young Marketer and Young Creative of the Year awards, now in their third year under a rebranded ADMA, were established by ADMA to recognise individuals under 30 who have made a significant contribution to the industry.

 

Telstra joined with ADMA three years ago to sponsor these annual awards and help build and support the 30Below community. ADMA also thanks The Brand Agency for its help in producing the 2014 call to entry, ‘see where it can take you,’ created by their art director,  2013 Young Creative of the Year, Tony Simmons.

 

(Pictured: Some of ADMA’s Young Marketer and Young Creative finalists came along to the NSW 30Below event:  From left to right: Lucas Black-Dendle, Sue Kim, Anna  Guerchenzon of Telstra who announced the finalists, Scott Nolan, Tara McKenty, Penny Richardson, Allister Hercus and Richard Schmid)