Golden Chain encourages happy road-tripping in a new integrated campaign via Bloke, Sydney

Following the recent appointment, Golden Chain has launched a major national TV, radio and online campaign through Sydney creative agency, Bloke.

Says Mike O’Rourke, creative partner, Bloke: “When you’re well rested and well fed you’re a whole lot happier. And that can make or break a road-trip. It’s a great campaign and we are proud to add some lustre to an iconic Aussie brand.”

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Says Grant Goodall, general manager, Golden Chain: “From our first strategic meeting to final dispatch of the ads, they have been great to work with. They delivered fantastic creative with limited budget and a tight timeframe. Well done guys.”