Haymes Paint unveils new print + online films; part of a campaign via Thread Communications
Haymes Paint has developed a new brand campaign by Thread Communications which asserts its appeal to women who are confident in their sense of style and want something unique and original for their homes.
The campaign heroes three very individual spaces and reveals the design philosophies of the women who created them in a series of print ads and online films.
Unlike other paint brands, Haymes is not available through the mass hardware chains – it is exclusively sold through independent paint specialists and hardware stores who deliver on service and quality. Haymes has been made in the regional town of Ballarat since 1935 and is now in the hands of the fourth-generation of the Haymes family.
The campaign signals a different direction for Haymes with new agency Thread Communications who were responsible for developing the strategy and a refreshed look for the brand. Including print, digital, video content and a consumer promotion, the campaign will appear from November 2014.
1 Comment
like watching paint dry. Too obvious?