iSelect reminds Aussies that health insurance can get out of date in new spots via AJF Melbourne
iSelect has launched a new campaign via AJF Partnership Melbourne, urging Australians to assess their private health insurance policy to ensure it is still relevant.
Featuring the popular Mr iSelect character, the campaign highlights the ‘set and forget’ mentality a lot of people have towards their insurance and urges them to contact iSelect for an insurance check up.
iSelect marketing director Geraldine Davys says a lot of people could be wasting money on outdated health insurance simply because they haven’t reviewed their policy for a number of years.
Says Davys: “People often forget to update their health insurance as their life stage changes. But it’s not just a matter of switching from singles cover to family cover – iSelect’s health insurance providers have launched more than dozens of new policies into the Australian market over the past two years. There could be a more suitable policy for you out there without you even realising it exists.”
The campaign includes TV, radio, digital and social.
Marketing Director: Geraldine Davys
Head of Brand and Campaign Marketing: Kirsten Craven
Marketing Specialist: Lauren Yildirim
Creative Agency: AJF Melbourne
Executive Creative Director: Josh Stephens
Creative Directors: George Freckleton and Michael Skarbek
Strategy Director: Lucy Cochran
Senior Account Director: Kate Silver
Senior Account Manager: Andrew Cable
Head of TV production: Roz Ruwhiu
Production Company: First Floor Films
Director: Richard Overall
Producer: Nik Round
Post Production: Retrobox – Chris Reynolds & First Floor Films – Nico Scott
Sound: Final Sound – Craig Conway
Digital Agency: CHE Proximity Melbourne
Media Agency: M2M Melbourne