Kleenex promotes Cottonelle Flushable Cleansing Cloths in new experiential work via XPO Brands
City workers and visitors in the centre of Sydney are being treated to a unique experiential activation via XPO Brands, which showcases Kleenex Cottonelle Flushable Cleansing Cloths.
The Kleenex High Rise Experience introduces consumers to the comfortable and luxurious new level of clean they can experience using both Kleenex Cottonelle toilet tissues and wipes.
Says Sally Tobin, managing director XPO Brands: “People are naturally a little uncomfortable talking about their loo regime. By providing them with this unusual experience we can introduce them to something new in a more practical, yet fun and engaging way.
“Climbing up to their high rise loo, we’ve created virtual imagery for them, mimicking the feeling of being on top of the world in a prestigious landmark skyscraper. It underpins our key message that by combining dry toilet paper with Kleenex Cottonelle Cleansing Cloths, their cleanliness will be raised to amazing new heights. Our goal is to send them back to their homes and offices feeling extra clean, fresh and confident.”
Australian comedian Jo Stanley s fronting the amenity, and asking Sydney siders about their ‘bottom hygiene’ and entertaining people who are visiting the Skyloo.
The Kleenex High Rise Experience will tour NSW and VIC, visiting Martin Place on the 20th and 21st October and Melbourne’s Federation Square on the 28th and 29th October 2014.
3 Comments
Surely it’s time for a ‘Best Use of Martin Place’ category in Award?
So I walk in, greeting the pretty lady and the 2 dorks in penguin suits, take a 10 minute dump, clean my ass with their flash wipes and bid them good day, feeling like I’m on top of the world? Surely this is the first sign of the apocalypse, humans don’t deserve to live if this is how we spend our days. Smite us now lord!
that’s it