McCann Health leads the Australian agency pack at the shortlist stage of the 2014 Global Awards
The Global Awards competition has announced the 2014 Shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognising the World’s Best Healthcare & Wellness Advertising.
McCann Health has led the Australian agency pack at the shortlist stage with five entries making the cut. Behind McCann Health is Ogilvy CommonHealth and Saatchi & Saatchi Health Sydney with four shortlists each. DDB Remedy, GHG Australia and Ward6 have scored three shortlisted entries. Australian agencies scoring two finalists is Marmalade Melbourne, UrsaClemenger and Orchard. Hammond + Thackary, Insight Australia, Showpony Advertising, H and T Advertising, Isobar and Publicis Mojo Brisbane have all scored one finalist apiece.
To celebrate this milestone, the competition launched the Young Globals student competition & internship program. Young Globals offers students the opportunity to earn a prestigious Global Award, and the chance to test drive their career in healthcare advertising. This hallmark anniversary reinforces the Global Award’s mission of Creative Globalization honoring creative ideas in the field of healthcare & wellness advertising from all global regions without boundaries or restrictions. A graphic mural representing “Creative Globalization” will be unveiled at the 2014 Global Awards celebration in New York City.
Says Chet Moss, EVP, chief creative officer, ICC Lowe, USA: “The Globals have committed to commending worldwide creative excellence with unflagging integrity. If there’s deserving work, it wins. If there isn’t, it doesn’t. It’s a show that’s receptive to new ideas and new processes while encouraging robust debate and dissent.”
The Global Awards executive jury and grand jury, comprised of international industry experts, represents the top creative minds in the field of healthcare & wellness advertising. The executive and grand juries are headed by Global Awards executive committee chairperson Robin Shapiro, president and chief creative officer for CAHG.
Jury members represent agencies from more than 20 countries on six continents and participate in online judging and live judging session format to evaluate works with rigor and regard. This year’s grand jury live judging sessions were hosted by the following agencies & organizations: CAHG Chicago, USA; Healthy Thinking Group Sydney, Australia; Loooped London, England, and CDM Paris in cooperation with AACC (Association des Agences-Conseils en Communication) Paris, France. All Shortlisted entries will be judged by the executive jury in a live session in New York to determine this year’s trophy winners.
The 2014 shortlist, selected by the grand jury, represents entries submitted from 26 countries and 5 continents. The competition expanded its global footprint with entries from Puerto Rico, Ireland, Turkey and such far-reaching countries as Mozambique moving on to the next judging round.
The USA led this year with 58 entries achieving shortlist status, up 21% from last year. Australian agencies saw 37 entries shortlisted and the UK followed with a total of 23. Countries showing a robust number of entries include Singapore with 13 entries, Germany with 8, and Japan with 5 shortlisted entries.
This year’s Shortlist exhibited a variety of categories with multiple entries moving forward including Educational Awareness with 33 entries, Health Institutions & Services with 11, and both Promotional Marketing & Training and Internal Medicines each with 6 entries Shortlisted.
Inspired by healthcare and wellness industry trends, the Global Awards launched several wellness categories this year. The newly unveiled Nutritional Management (OTC) category saw several entries achieve Shortlist status: Publicis Mojo Brisbane, Australia for its entry “Toilet Paper Advertising” for client Sanofi; and Energy BBDO Chicago, USA entry “Beauty is Bone Deep” for client Citracal.
Mobile and tablet campaigns continue to increase brand awareness, the following third-screen entries were Shortlisted: HCB Health USA, “PoopMD Mobile App” for client Pediatric Gastro Web Application; McCann Echo Torre Lazur USA, “Rebif Nurse Dashboard App” for client Rebif; TBWA Paling Walters United Kingdom, “Azzalure congress digital experience” for Azzalure; and McCann Health Japan, “The Vein Guy” for client Crestor.
Integrated Campaigns were in the spotlight, creatively engaging audiences for the benefit of brands and causes. Agencies achieving Shortlist status include: Saatchi & Saatchi Health Sydney, Australia; PharMa International Inc. Japan; Ogilvy Healthworld Brazil; Area 23 USA: Targis KK Japan; GOLO – Advertising Agency Mozambique; Buena Vibra Group / DDB Latina Puerto Rico; and Grey Group Singapore.
The Global Awards is celebrating the 2014 award winners with global award shows in Sydney, Australia and New York City, USA. All winners and attendees are invited to jet to the show of their choice on Thursday, November 13, 2014. Ceremony details and ticket purchase to the Global Awards shows in New York and Sydney are available HERE.
Australian finalists:
Advertising To The Consumer/Patient: Animal Health
Metacam
Cat Ramps
Ogilvy CommonHealth
Advertising To The Consumer/Patient: Animal Health
Pestigard
The pestivirus knock-on effect
Hammond and Thackeray
Advertising To The Consumer/Patient: Over the Counter
Gastro-Stop Plus
Gastro
Ogilvy CommonHealth
Advertising To The Consumer/Patient: Educational Awareness
beyondblue
Invisible discriminator
Marmalade Melbourne
Advertising To The Consumer/Patient: Educational Awareness
Cholera Vaccination
Toilet Trunks – Surgery Poster
Insight Australia
Advertising To The Consumer/Patient: Educational Awareness
Government of South Australia, SA Health
Is it really an emergency?
Showpony Advertising
Advertising To The Consumer/Patient: Educational Awareness
Transplant Australia
Light The Lives Of Others
H and T Advertising
Advertising To The Consumer/Patient: Educational Awareness
Tobi Podhaler
Tobi Podhaler Patient Book
DDB Remedy
Advertising To The Consumer/Patient: Educational Awareness
Bupa
Heart Salute
Isobar
Advertising To The Consumer/Patient: Educational Awareness
beyondblue
Invisible discriminator
Marmalade Melbourne
Advertising To The Consumer/Patient: Educational Awareness
Lung Foundation Australia
Check in with your lungs
Ward6
Advertising To The Consumer/Patient: Health Institutions & Services
HBF Insurance
A Healthy Body Can Do Amazing Things (TV)
Marketforce
Advertising To The Consumer/Patient: Health Institutions & Services
The Wayside Chapel
A Brighter Christmas
UrsaClemenger
Advertising To The Consumer/Patient: Health Institutions & Services
HBF Insurance
A Healthy Body Can Do Amazing Things (Campaign)
Marketforce
Advertising To The Consumer/Patient: Nutritional Management
Sanofi
Toilet Paper Advertising
Publicis Mojo
Advertising To The Healthcare Professional: Animal Health
Proheart SR-12
Heartworm Surveillance
Orchard
Advertising To The Healthcare Professional: Animal Health
Metacam
When small things become big problems
Ogilvy CommonHealth
Advertising To The Healthcare Professional: Internal Medicines
Simponi
Ken
MCCANN HEALTH
Advertising To The Healthcare Professional: Internal Medicines
Aerius
Cut-out dog
SAATCHI and SAATCHI HEALTH SYDNEY
Advertising To The Healthcare Professional: Internal Medicines
Simoni
Sarah
MCCANN HEALTH
Advertising To The Healthcare Professional: Internal Medicines
Simponi
Hardly notice
MCCANN HEALTH
Advertising To The Healthcare Professional: Promotional Marketing & Training
ghg Australia
The 12 Drugs of Christmas
GHG Australia
Advertising To The Healthcare Professional: Promotional Marketing & Training
Viread
An authentic voice for Hepatitis B
Ward6
Advertising To The Healthcare Professional: Self Promotions
ghg Australia
Dr Gordon Oogle
GHG Australia
Best Use Of Media: Integrated Campaigns
Listen to your mouth (GSK oral health)
Listen to your mouth
SAATCHI and SAATCHI HEALTH SYDNEY
Best Use Of Media: Posters
Clio Healthcare
Speaking poster
MCCANN HEALTH
Best Use Of Media: Print
Barnardos Australia
Christmas Lights
DDB Remedy Sydney
Art and Technique: Animation
Proheart SR-12
Heartworm Surveillance Project
Orchard
Art and Technique: Art Direction
Flutiform
Flourishing Lungs
SAATCHI and SAATCHI HEALTH SYDNEY
Art and Technique: Copywriting
Tobi
Tobi Podhaler Patient Book
DDB Remedy
Art and Technique: Humor
ghg Australia
Dr Gordon Oogle
GHG Australia
Art and Technique: Illustration
Metacam
When small things become big problems
Ogilvy CommonHealth
Art and Technique: Original Music
Simponi
Sarah
MCCANN HEALTH
Art and Technique: Photography
Stribild
Who would have thought
Ward6
Art and Technique: Photography
Flutiform
Flourishing Lungs
SAATCHI and SAATCHI HEALTH SYDNEY
Art and Technique: Typography
Positive Life
Choose Life
UrsaClemenger
Art and Technique: User Experience
Pfizer Australia
More Than Medication
Orchard
1 Comment
Nice work June & Co. Still number 1.