McDonald’s Emling app created by Leo Burnett, Sydney makes the cut at shortlist stage of LIA Awards Branded Entertainment category

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EMLINGS-APP.jpgThe innovative McDonald’s Emlings app, created by Leo Burnett, Sydney is the only Australian entry to make the cut at the shortlist stage of the LIA Awards Branded Entertainment category, judged this week in Las Vegas.

The Emlings app is designed to encourage children’s imagination through open ended creative play and it also helps to develop their cognitive skills.

BE_Group Shot.jpgThe Branded Entertainment jury (pictured) is headed by Jimmy Smith, chairman/CEO/CCO of Amusement Park Entertainment, Los Angeles.

The jurors: Raphael Aflalo, CEO/co-founder of My Love Affair, Paris; Mel Clements, vice-president – branded entertainment, Fox Digital Studio, NYC; Jesse Coulter, co-CCO – marketing, Creative Artists Agency, LA; Lizie Gower, MD/founder, Academy Films, London; Jonathan Ker, CEO/partner, Great Guns, West Hollywood; and Wil Mozell, GM, Microsift – Xbox, Vancouver.