Muffin Break encourages Aussies to have a me moment in new spots via PDC Creative + Infinity2

Screen Shot 2014-10-27 at 2.55.15 pm.jpgPremium Australian-owned and operated bakery-cafe franchise, Muffin Break, has launched a new television advertising campaign via PDC Creative and Inifinity2 which will air across Australia.
Designed to deliver viewers into the busy but rewarding world of a parent, the new brand advertising campaign tributes Muffin Break as offering its customers a well-deserved "me moment" in an otherwise active day.

The humorous campaign starring Kate Worsley, complements an exciting new era for Muffin Break, which this year celebrates its 25th anniversary of Australian operations.
With fresh and modern store designs being rolled out across the country and innovative new product ranges, including Dairy-free (launched October 2014), Muffin Break is positioning itself as a well-earned short escape in an otherwise busy and hectic day.
Muffin Break marketing manager, Gemma Fitzsimons, said the new advertising campaign cements Muffin Break's positioning as modern, fresh and fun.
Says Fitzsimons: "It's an exciting time for Muffin Break as we continue to evolve the brand in today's competitive retail food market. We have taken a tongue-in-cheek, humorous approach that makes light of the daily routine and highlights how Muffin Break offers its customers a short escape from the daily grind of everyday life."

The two new television advertisements (30 seconds and 15 seconds) introduce a new tagline for the brand - Muffin Break. You Deserve It.
The TVC will initially air for four weeks from 17 October with additional bursts to air throughout 2015.

Client: Muffin Break
Agency: PDC Creative
Production Company: Infinity2
Creative Director: Nik Bragg
Director: Rob Stanton Cook
Media Planning: Slingshot
Media Buying: Slingshot
Public Relations: Verve Communications


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