Aussie expats Maureen McCabe and Lisa McLeod co-create new global Dove self-esteem web film
Maureen McCabe and Lisa McLeod, the Australian ex-pat team behind the Gold Lion winning Otrivin “You’re Dumber With Your Mouth open” campaign, have this week launched a new spot for Dove – a just under 3 minute online film called ‘Legacy’.
The film explores the greater effect your feelings about yourself have on the next generation.
‘Dove: Legacy’ was a joint venture between Ogilvy Paris and Ogilvy London, but has a large Australian contingent. The creative team (Lisa and Maureen), the Planner (M&C Saatchi Sydney’s new hire, Kate Smither), the Dove client (Meaghan Ramsey) and even one of the mothers in the film are all Aussie expats.
Agency: Ogilvy Paris, Ogilvy London
Executive Creative Directors: Andre Laurentino, Maureen Shirreff, Chris Garbutt, Baptiste Clinet
Creative directors: Ginevra Capece
Copywriters: Maureen McCabe, Andrew Mellen
Senior Art director: Lisa McLeod, Bruna Gonzalez
Planners: Kate Smither, John Stuart
Producers: Coralie Cupillard, Bonny Anoman,
Production: Webber Represents
Director: Venetia Dearden
Music: Apollo
Agency supervisors: Stephane Orhan, Maria Gloria Moya, Kate Waugh, Felicity Green, Sophie Gorman, Nadia Lasfar
Announcer supervisor: Victoria Sjardin, Meaghan Ramsey, Pippa Henson
2 Comments
Cool. Let’s make mothers feel (even more) guilty to shift some face cream.
This is running close to self parody. This doesn’t feel empowering.