OMD Sydney snares ex-The Monkeys’ Mat Rawnsley for strategy group head role

| | No Comments

Mat Rawnsley.jpgOMD has announced the news that Mat Rawnsley has joined the ranks in the capacity of group strategy head for OMD Sydney.

Rawnsley’s 20+ year’s industry experience encompasses multiple roles across both creative and media including a number of years with the Omnicom group (across OMD, DDB and Clemenger BBDO), his position as media director at kwp!, and communications director at Naked. Rawnsley’s addition to the team represents an increased focus on expanding and elevating OMD’s strategic product across Tourism Australia and other key clients.

Rawnsley joins from The Monkeys where he spent 3.5 years leading media and channel planning, including the media strategy/planning/buying on Boost Mobile’s Stay Living campaign which won three gongs including the Grand Prix at last night’s MFA awards.

Says Gavin Gibson, OMD national head of strategy: “We are very excited to welcome a strategic powerhouse like Mat Rawnsley back into to the OMD family. Mat harbours all the skills and expertise necessary to continue driving the industry forward with truly innovative work.”

Says Rawnsley: “The past few years at The Monkeys was a top ride, but I’m seriously looking forward to the very different opportunities that a big but progressive media agency like OMD has to offer. They’ve got a compelling client list, they’re nice people, and they’re set up to do great work.”

Rawnsley will report to Gibson and his appointment is effective immediately.