QBE Australia picks Sydney agency Core as new creative partner following a competitive pitch

Following a competitive creative pitch, Sydney agency Core has won the QBE Australia account.

Core’s appointment marks the insurer’s plans to elevate its position in the highly competitive insurance category.

Says Christian Finucane (right), Core creative partner: “We’re over the moon they selected Core’s idea to help them achieve that.”

Says Jon Skinner (above, left), Core creative partner: “The QBE marketing team were receptive to innovative thinking from our very first meeting. The win is a significant one for us and will help deliver a genuine commercial difference for QBE.”

The agency is currently working on campaigns that will be rolled out in key markets across television, digital, outdoor and print media.

Says Jenny Boddington, executive general manager responsible for marketing at QBE Australia: “We are continuing to build QBE as a great differentiated option for consumers in what is a cluttered market and we are enthusiastic about Core’s ability to help us achieve this.”

Core has also been working with QBE Group, the insurer’s Head Office, since January this year to create customer and internal communications campaigns.

The QBE Insurance account adds to recent Core new business wins that include Victa and Ella Baché.