Showpony launches new adrenaline fuelled campaign for the 2015 Clipsal 500 Adelaide

Screen Shot 2014-10-10 at 11.24.55 am.jpgAfter winning a hotly contested strategic and creative pitch earlier this year, Showpony Advertising has launched the 2015 Clipsal 500 Adelaide campaign.

Says Parris Mesidis, creative director, Showpony: "The Clipsal 500 Adelaide has dominated the South Australian event calendar for 16 years and has enjoyed an incredibly loyal following. But it was time to reinvent the Clipsal 500 for a new generation.

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Clipsal 500 Campaign.jpg"We wanted to get back to basics and remind everyone of what a kick- arse event the Clipsal 500 Adelaide is. The roar of the crowds, the screaming jets, V8 beasts tearing through city streets. You don't just sit back and watch all that, you feel it. That insight was the genesis of our creative."

Clipsal 500 Adelaide CEO, Mark Warren, said the brief was to create an innovative and emotive campaign that captured the adrenaline fuelled excitement fans experience at the experience.

Says Warren: "The team at Showpony clearly understood what we were trying to achieve and created a really cool campaign that we're extremely proud of."

Showpony and Clipsal 500 worked with production company Resin to create the TV and cinema ads.

Says Mesidis: "We've worked with Resin on a number of award winning campaigns and they always deliver a world class product."

Scott Illingworth from Best FX was the sound designer.

The campaign launch includes TV, radio, cinema, press, outdoor and digital, with media planning and buying by MEC.

Showpony Advertising is an independently owned agency and also includes Bridgestone Australia, Yalumba, Port Adelaide Football Club, HomeStart Finance, Flinders University, SA Health and Sapporo Premium Beer as clients.

3 Comments

The Brutal Truth said:

Cliches R us.

Toon said:

That is actually quite good. Well done.

Revhead said:

A good example of the genre. #1 may knock it but really, what other way is there to portray the energy of motor racing?

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