St George encourages people to ‘start something’ for themselves in new campaign via Saatchi’s
St.George has launched two new product campaigns following on from the successful “Start Something” re-launch campaign via Saatchi & Saatchi, Sydney.
The campaign is designed to encourage people to start something for themselves whether it is to improve their personal lives or start a business.
There are two stories in the campaign featuring two products; Home Loans and Business Banking. The integrated campaigns will live across TV, interactive digital, social, POS & radio.
Says Mike Spirkovski, executive creative director at Saatchi’s: “As a brand positioning Start Something has the strength to inspire customers of all ages and with just a little help anything is possible. We simply dramatise how St George can help get you started.”
Says Martine Jager GM marketing & customer experience: “At St George, we love helping people into homes and helping businesses start, prosper and grow. These new commercials represent the true essence of St.George and continues our inspirational call to all Australians to Start that Something, whether it’s a first start, a fresh start, or a restart.”
Agency: Saatchi & Saatchi, Sydney
ECD: Mike Spirkovski
Creative Director: Darren Borrino
Art Director: Sam Chappell
Copywriter: Dan O’Connell
Managing Partner: Toby Aldred
Senior Business Director: Josie Dadd
Account Manager: Fiona Harris
Strategic Planner: Paul Hackett
Agency Executive Producer: Kate Gooden
Production Company: Rabbit Content
Director: Abe Forsythe
Producer: Alex Hay
Edit/Post Production: Method
Music: Nylon Studios
Sound Design – Nylon Studios
Clients: Martine Jager, Lisa Ronson, Geoff Ikin, Adrian McCaffrey, Jenny Melhuish, Emma Mahon, Bella Howe, Stephanie Lloyd
Media: Mediacom
4 Comments
Those are actually quite nice. Good work.
Why would you promote this shit. And to think all those people worked on it. The best bit is the St George logo in the corner.
These are nice. Work well. punters will love it. Good to see some half decent bank ads. Well done to all involved.
Those are actually quite nice. Good work.