SurfStitch launches new ‘Let There Be Summer’ campaign with shoppable videos via Traffik

Brand experience agency Traffik has created a series of interactive, shoppable videos as part of SurfStitch’s Summer 14/15 campaign, “Let There Be Summer”.

Based on the affect that seasons have on our moods, pastimes and fashion choices, the TV and digital campaign sees skateboards, bikes, shorts and hats ‘coming out of hibernation’ in a series of summer-themed, vignettes.

VIEW THE VIDEOS

Says Martin Corr, global marketing director of SurfStitch: “The team at Traffik immediately picked up a strong instinct for our brand and what summer means to our audience and they have shaped what we feel is some exciting communications to showcase our summer stories and direction.”

Says Adam Harriden, creative lead at Traffik: “Online retailers operate in an increasingly competitive environment, so it was important for us to illustrate SurfStitch’s point of difference in a way that would resonate with their customers and also deliver a unique, engaging shopping experience.”

Creative Director: David Mardon

Digital Producer: Mark Jekot