Taubmans appoints Naked Communications

Taubmans has selected Naked Communications to handle its strategic ATL creative responsibilities. The appointment follows a competitive pitch, which sees the partnership commencing on 1 January 2015.

Says Nadine Miller-Vachon, head of marketing, retail consumer brands at Taubmans: “Following an intense pitch process involving rigorous criteria and market research to confirm that the ideas presented resonated with our audience, we are delighted to have appointed Naked Communications. Our team is excited to be working with Naked Communications to deliver our 2015 brand strategy and we can’t wait to see where this new partnership takes us.”

Says Carl Ratcliff, CEO Naked Australia: “We’re chuffed to bits to have won this full service opportunity; we believe Taubmans occupies an essential place in Australian homes and enjoys an iconic status worthy of celebrating. So, if home is where the heart is, then that is precisely where we’ll head. And help Australians do home decoration, not just think it. Naked can’t wait to get stuck in.”

As one of the oldest paint brands in the Australian market, for over 110 years Taubmans has been committed to applying technology and innovation to help Australians look after their most valuable asset – their home.