The City of Sydney launches colourful campaign and identity for Sydney Rides Festival via Toko

The City of Sydney has recently commissioned Toko to redevelop the Sydney Rides Festival identity and campaign to further strengthen and promote Sydney as a cycling city.

The 2014 festival will focus on fostering a positive attitude toward cycling and will aim to bring about long term behaviour change.

The bold and colourful campaign evolves around the immediately recognisable bicycle icon(ography) and dynamically transforms into different journeys and positiveness towards riders.

Concept and design: Toko

Design Implementation: City of Sydney design team