The Mint Partners bolsters agency with new fashion and lifestyle showroom in Surry Hills

Strategic lifestyle communications agency, The Mint Partners have expanded its iconic Surry Hills office to encompass a fashion showroom, lifestyle show piece and experiential space for its expanding stable of clients.

Says Brett Galvin, managing director: “We have always worked to translate our fashion industry clients into prime broadcast and editorial stories while representing some of the best Australian and global brands. Over our eight years of operation we have been asked repeatedly by our clients for a showroom offering.”

The agency has grown to now operate across a 250 square metre, two level space within the heritage listed Italianite terrace on the corner of Riley & Reservoir Streets Surry Hills. The additional floor, a stunning sandstone clad space has been curated by leading interior design firm Arent & Pyke.

Says Galvin: “Our showroom will allow us to broaden The Mint Partners fashion and lifestyle offer but we promise to do so with our signature Mint twist offering something fresh and dynamic to the fashion category – finding stories that ensure a brands memorability.”

The Mint Partners have been proud to represent Australian and International brands over the past eight years including David Jones, IWC Watches, Louis Vuitton, Johanna Johnson and Mercedes Benz Australian Fashion Week.

Says Galvin: “We have always remained broad in our lifestyle offering. We believe a broad range of clients makes better PR professionals with an ability to think outside their category. It also offers opportunities for us to cross pollinate our clients and bring bigger opportunities to the table. It also allows our team more scope for creativity.”

Over the past twelve months the agency has welcomed the Australian Turf Club, InterContinental Sydney Double Bay, Bodyism by James Duigan and Champagne Bollinger among other leading lifestyle clients to the agency portfolio executing strategic communications plans for clients including publicity, social media, activations and events, content creation and seeding, influencer engagement and marketing with a creative flair and optimistic attitude.

These new clients are part of the agency’s exceptional growth story over the past 18 months across all lifestyle categories including fashion, hospitality, travel, major events, food and beverage, property and automotive doubling in revenue and an increased head count to 18 communications professionals.

The agency has made a number of key senior roles and appointments to steer the direction of the agency including Sophie Calpis (nee Curtis), communications director; Alice Ford, group publicity manager and Jessica Grimshaw, senior planner strategy.

The Mint Partners was launched in 2007 by Genevieve Taubman and Brett Galvin. Built on unsurpassable relationships with Australian media and key influencer networks, the agency offers a strategic approach with a creative edge.