The Monkeys wins Grand Prix at 16th annual MFA Awards; MediaCom scores the most awards
In another record-breaking year the Media Federation of Australia last night announced the winners of the 16th annual Media Federation Awards. Over 700 guests attended the Awards presentation at White Bay Cruise Terminal, Sydney on Thursday 23 October 2014.
The Monkeys were awarded with the prestigious Grand Prix Award for Boost Mobile ‘Stay Living’. MediaCom emerged as the most awarded agency scoring four wins in total.
Says Brett Dawson, Media Federation Awards chairman and Bohemia Group managing partner: “Brand entertainment and utility is where the power of the new world ‘pull’ media economy resides. This years winners have successfully moved from interrupting what people are interested in to become what are interested in”.
The 2014 Media Federation Award winners are:
Grand Prix – Sponsored by RED
Boost Mobile, Stay Living, The Monkeys
Automotive – Sponsored by Gumtree
Kia Motor Corporation, Game On, Initiative
Beverages
Campari Group, Wild Turkey’s Man of the Moment, Match Media
Finance/Insurance/Government/Corporate & Real Estate
Department of Social Services, Australian Government, XTL, UM
Clothing/Cosmetics & Retail
Bookworld, Taking Bookworld into the Real World, Ikon Communications
Food & Grocery – Sponsored by the Advertising Standards Bureau
Proctor & Gamble, The Kiss Debate, MediaCom
IT & Consumer Durables
Boost Mobile, Stay Living, The Monkeys
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
Foxtel and Eurosport, #Vueltaskelta, MediaCom
Best Strategic Launch Campaign – Sponsored by SBS Media
Boost Mobile, Stay Living: Boost Mobile Relaunch, The Monkeys
Best Integrated Media Campaign – Sponsored by Multi Channel Network
Proctor & Gamble, The Kiss Debate, MediaCom
Best Use of A Small Budget (Up to $300,000) – Sponsored by the Outdoor Media Association
Foxtel and Eurosport, #Vueltaskelta, MediaCom
Best Media Innovation – Sponsored by Nine Entertainment Co.
Kia Motor Corporation, Game On, Initiative
Best Demonstration of Results
Tourism New Zealand, Every Day a Different Story, Mindshare
Best Leverage of Data – Sponsored by Emma Powered by IPSOS
IKEA, A Data Matching Love Story, Match Media
Media Owner of the Year
JCDecaux
HIGHLY COMMENDED – Seven West Media
Marketing Team of the Year – Sponsored by the Australian Association of National Advertisers
Officeworks
Partnership Award
Priceline Pharmacy, What’s your Health Age? Seven West Media RED
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane
The Van Wright Foundation, Starcom MediaVest Group HIGHLY COMMENDED – The Smiling Mind of OMD, OMD
All entry fees from the pro bono category along with $10 from each event ticket sold will be donated to The Van Wright Foundation after the Awards.
ngen Award – In support of UN LTD & Batyr
John Dawson & Mark Golafshan, Mindshare, The Missing Slice
HIGHLY COMMENDED – Christopher Colter & Dhini Devendran, UM, #BehindtheMask
All entry fees for the ngen NGEN category will be donated to Batyr after the Awards.
2014 Hall of fame recipient
John Grono
For a full list of winners and finalists visit the Media Federation website: http://mediafederation.org.au.
The 2014 MFA Media Federation Awards sponsors are:
Grand Prix -RED
Major Sponsors – AANA, Advertising Standards Bureau, Emma powered by IPSOS, Gumtree, Multi Channel Network, Nine Entertainment Co, Outdoor Media Association, Oztam and SBS Media
Distinguished Sponsors – ARN, Fairfax Media, Google, Lion, Media i, Magazine Publishers of Australia, News Corp Australia, Nielsen Media, SMI, Uber and Val Morgan
Supporting Sponsor – IAB
Media Partner – AdNews