The Sanford Partnership launches new global campaign for Suzuki Motor Corporation

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Sanford Partnership for Suzuki.jpgFollowing an invitation to its roster of international advertising agencies, Suzuki Motor Corporation Japan awarded Australian agency The Sanford Partnership the production of a new global campaign for its Swift model.

The campaign includes 45, 30 and 15 sec TVCs, magazines, online, outdoor and POS. This is the fourth time the agency has been awarded an international project from Suzuki Japan.

Sanford Partnership for Suzuki 2.jpgThe concept features a piece of urban street art coming to life and chasing the Swift through the laneways of central Melbourne.

Says Graeme Sanford, managing director, The Sanford Partnership: “We have a really strong relationship with Suzuki Australia and now to again be awarded this global responsibility by Suzuki Japan, is extremely gratifying.”

Similarly, general manager of Suzuki Australia, Andrew Moore has congratulated The Sanford Partnership, saying it is “great to see another exciting export come from Australia; Sanford has done it again.”

The campaign will launch during Suzuki’s sponsorship of Channel 9’s “The Block: Glasshouse”.

 

Agency: The Sanford Partnership

Managing Director: Graeme Sanford

Creative Director: Matt Burgess

Art Director / Copywriter: Matt Burgess

Agency Producer: Jo Alach

Account Service: Daniel Loukidis / Sophie Norman

 

Client: Suzuki Motor Corporation

General Manager Suzuki Automobiles: Andrew Moore

 

Production Company: Zoom Film & Television


Director: Mark Toia 



Producer: Keri Grant

Animation: Liquid Animation


Sound/Composing: Nylon


Photography: Garry Moore, Miss Bossy Boots