Three’s a party in Lotto NZ’s latest campaign for the new ‘Play 3’ game via DDB New Zealand

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Screen Shot 2014-10-08 at 9.53.19 am.jpgTo mark the launch of Lotto New Zealand’s latest game, ‘Play 3’, DDB NZ has created a trio of amusing spots that reveal how much more fun everything is with three.

 

The campaign offers a glimpse into the lives of three lucky brothers, who have found that their unique circumstances have led to even the simplest of games proving fun beyond their wildest dreams.

Launching on-air tonight, ‘Drums’, ‘Trampoline’, and ‘Dancing’, are designed to introduce Play 3 to Kiwis and bring to life the excitement of playing a simple game with three numbers.

 

Says Shane Bradnick, executive creative director, DDB NZ: “Playing on a trampoline, fun. Playing the drums, fun. Playing a dance game, fun. However, playing as three people who are actually one person, even more, more fun. Whilst most people say three’s a crowd, we say three’s a party. A simple and yes, fun way to launch a game that is called Play 3.”

Play 3 gives players the chance to win prizes every day for just $1. All players need to do is pick a three-digit number and a play type and then try and match it to the winning number, drawn daily at 6pm.

 

With Play 3, there is no large jackpot to be shared. Instead it offers fixed prize payouts, with good odds of winning and a top prize of $500. Customers can choose any three-digit number to play, which may be guided by personal superstitions and circumstances. Favourite numbers are often linked to birthdays, anniversaries or house numbers.

 

Says Kelly Millier, head of brand and communications for Lotto NZ: “The team at Lotto NZ is excited to offer New Zealanders a great new game that’s easy to play.

 

“These spots are designed to show that everything is more fun with three. Us Kiwis like to have a bit of fun, and we think these commercials will make people smile and encourage them to give Play 3 a go.”

DDB

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Art Director: Zac Lancaster

Copywriter: Tom Cunliffe

Group Business Director: Nikki McKelvie

Senior Account Manager: Katya Urlwin

Account Manager: Lizi Oldham

Head of Planning: Lucinda Sherborne

Executive Producer: Judy Thompson

Agency Producer: Rosie Grayson

Print Producer: Andy Robilliard

 

Lotto NZ

Head of Brand and Communications: Kelly Millier

Brand and Communications Manager: Genna Duff

 

Production

Director: Glue Society – Matt Devine

Prod Co: Revolver

Producer: Alex Kember

DOP: Geoffrey Simpson